What we've fixed, and what we haven't.
Most brand pages like this one are a list of good intentions. This is a working list instead — what is already true, what is in progress, and what we have not solved yet.
The greenest ingredient is the one we leave out
Most beauty products are mostly water. Water needs preservatives to stay safe, plastic to stay contained, and fuel to be shipped — and you already have it at home, coming out of a tap. Our powders and concentrates leave it out and let you add it at the last second.
A conventional bottle
Water first on the ingredient list. A preservative system to protect it, a plastic pump to dispense it, and the full weight of that water moving through every truck between the factory and your shelf.
A jar of herbs
Ground botanicals, nothing to preserve, and a fraction of the shipped weight for the same number of uses. You add water, or milk, or yoghurt — fresh, each time.
Farm to shelf, in four stops
A short supply chain is the least glamorous sustainability decision a brand can make, and usually the most effective one. Here is the whole route.
-
Grown in India
Herbs are sourced from Indian growers, in season, as whole leaf, pod, root or peel — never as pre-extracted concentrate from halfway around the world.
-
Ground in Kolkata
Milled and blended in the city, close to when they are used, so nothing sits in a warehouse losing what it was bought for.
-
Made in small batches
We make to demand rather than to forecast. Overproduction is the quietest form of waste in this industry and the easiest one to avoid.
-
Packed to travel light
Shipped in right-sized boxes with paper filler, and without a second decorative carton wrapped around the first one.
The honest ledger
Three states, no hedging. If something moves, this page moves with it — and the date at the bottom tells you when we last touched it.
-
Recyclable primary packaging
Glass jars and aluminium closures, both accepted by kabadiwalas and municipal streams across India.
Done -
No secondary carton
Products ship in their own container. No printed box around a box, unless a customer asks for gift packing.
Done -
Cruelty-free and vegan
No animal testing at any stage, and no animal-derived ingredients in any formula across the range.
Done -
Waterless and concentrated formats
Powders and concentrates wherever the formula allows it. Some categories genuinely need a liquid base, and we say so on those products.
Done -
Plastic-free shipping
Paper tape and paper filler are in. Courier-issued plastic bags on some routes are the remaining gap, and it is not fully in our hands yet.
Underway -
EPR compliance
Registered as a brand owner under India's Plastic Waste Management Rules, with plastic waste collection obligations met through a certified recycler.
Underway -
Refills
The jar is the expensive part of the footprint and the part worth keeping. Refill pouches for the powders are in development.
Underway -
Verified farm traceability
We know our suppliers. We cannot yet name the individual farm behind every batch, and we would rather admit that than imply otherwise.
Not yet -
Measured carbon footprint
No number here yet, because we have not had the range independently assessed. Publishing an estimate we cannot defend would be worse than publishing nothing.
Not yet -
Take-back for empties
A return-your-jar programme needs reverse logistics we do not have yet. It is the next thing we want to solve after refills.
Not yet
How to actually recycle this
"Recyclable" only means something if it reaches the right stream. Rinse and dry each part, keep them separate, and hand them over rather than binning them — your local kabadiwala will take the glass and the aluminium.
The glass jar
Endlessly recyclable, and worth money at scrap. Rinse, dry, remove the label if it lifts easily.
The aluminium lid
One of the most valuable materials in your bin. Keep it separate from the glass.
The paper label and box
Dry paper waste. Flatten the box; wet or oily paper cannot be recycled, so keep it clean.
Leftover herb paste
It is plant matter. Into the compost or a plant pot, not down the drain.
We are a small brand, and this is a long list
We are not carbon neutral. We have not offset anything. A young brand blending herbs in Kolkata does not get to make those claims, and the ones who do usually bought a certificate rather than changed a process.
What we can do is choose the format that ships lighter, the container that gets recycled, the batch size that does not end up written off, and the supply chain short enough to see the end of. Then say so accurately.
If something on this page stops being true, or you think it was never true, write to us and we will correct it.
"Rooted in tradition, honest about the rest."
The herbs have been sustainable for a thousand years. Our job is not to get in their way on the journey from the farm to your shelf.
Explore our ritualsThis page was last reviewed in September 2026. Statuses reflect our operations at that date, not future plans.