Modern shelves. Ancient problems.
11 Roots was built for the woman who knows better — who reads labels, who wants her ritual to be as real as the women who taught her it.
A wisdom worth remembering
Indian women have always known the power of bhringraj, amla, and neem. But somewhere between convenience and clever marketing, that wisdom got diluted into 2% extracts buried in synthetic bottles.
We built 11 Roots to bring that knowledge back to the front of the label — not as a trend, but as a return to what always worked.
We're not anti-chemical. We're pro-you.
Chemical treatments have their place. But when something natural works just as well — and doesn't ask your skin to tolerate anything — why settle? Every herb in our formula has earned its spot.
Six green checkmarks. One honest cross. That's the 11 Roots formula — built around what your hair and skin actually need, nothing they don't expect.
The 11 Roots Formula
Six things every product proudly contains. One thing it never will.
Clean Beauty
Cruelty Free
Vegan Formulas
Dermatologist Tested
Rare Botanicals
This isn't wellness. This is your inheritance.
India has always known how to care for its skin and hair. 11 Roots simply refused to let that knowledge gather dust.
Crafted in Kolkata
Made in the city where the recipes were first learned, not outsourced far from their roots.
Totally Cruelty-Free
Never tested on animals — every formula is developed and verified without compromise.
100% Paraben Free
Nothing synthetic hiding behind unpronounceable names — just what your skin recognises.
Clinically Proven
Every ritual is tested for results, not just intentions — real formulas, real outcomes.
"A complete herbal system, not just a blend."
Each 11 Roots product is a curated ritual, designed around how your skin and hair actually need to be cared for — rooted in tradition, backed by proof.
Explore Our Rituals